PRISE is dedicated to delivering top-notch service with a team comprising innovative event producers, skilled management professionals, a talented production crew, exceptional entertainment staff, and courteous event personnel. With a wealth of experience in overseeing events and venues in some of Australia's most vibrant locations, PRISE possesses intimate knowledge of the premier event spaces in the region.

BRAND ACTIVATIONS

PRISE is proud to have leading event producers with years of experience, producing hundreds of events annually and attracting countless people each year. How does PRISE continue to innovate in event production? PRISE has continued to push the boundaries of innovative and creative achievement as a premier event, marketing, and production agency.

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What event services does PRISE offer? PRISE offers comprehensive event services tailored to your specific needs and preferences. How does PRISE design events to match my requirements? Our primary focus is on designing your event to align with your requirements. How does PRISE understand and represent my brand? Our team of experts delves deep into understanding your brand, taking care of every detail. Why should I trust PRISE for my next global event? Entrust us to produce your next exceptional event on a global scale, ensuring the best brand activation marketing strategies are implemented throughout the process.

activation event

PLANNING YOUR ACTIVATION?

Are you organising a brand activation event? Are you seeking innovative concepts to engage, retain, and allure customers? PRISE stands as the preferred event production and management partner for leading national brands. How do you craft a groundbreaking experience that narrates your story in an unforeseen and indelible manner? Crafting a groundbreaking experience that narrates your story in an unforeseen and indelible manner demands expertise, ingenuity, and a dash of enchantment. What does PRISE do for brand activation events? PRISE orchestrates brand activation events to showcase new products and marketing initiatives.

Who orchestrates corporate roadshows, product debuts, sales launches, and other brand activations? When it comes to orchestrating corporate roadshows, product debuts, sales launches, and other brand activations, no other entity blends meticulous planning and brand prominence as seamlessly. How experienced are your event coordinators? With years of experience, our event coordinators collaborate closely with marketing and PR agencies to actualise your event objectives and deliver an unforgettable experience for attendees.

BRAND activation strategies

Understanding Your Customer: Centre your brand activation marketing strategy around the aspects of your product that resonate most with your customers.

Engage Where People Gather: While hosting your own event is valuable, tapping into existing cultural events and festivals provides access to pre-established audiences.

Don’t be too serious: While the primary goal of your brand activation is to showcase value, infuse it with elements of enjoyment and entertainment to captivate attendees.

Leverage Influencers: Expand your brand’s reach by inviting influencers and guest speakers to participate in your brand activations, amplifying your message to a wider audience.

Capture Everything: Utilise brand activation events as an opportunity to generate compelling content, including customer testimonials and product videos.

Weave a Narrative: Incorporate storytelling into your brand activations to not only highlight your value proposition but also share the story of your brand’s origins, ethos, and customer loyalty.

Measure and Analyse: As brand activation represents a significant investment, ensure thorough tracking of metrics, spanning from social media engagement to sales figures, to gauge effectiveness and ROI.

brand activation

BRAND activation steps

step 1:
creative strategies

Activate your brand.

For a successful corporate activation, ensure your brand strategy revolves around the core attributes of your product that deeply resonate with your customers, fostering engagement and loyalty.

step 2:
outcomes

Understand engagement.

Determine the optimal time and location to interact with your desired audience, strategically selecting venues and timing to effectively connect with and captivate your target demographic. This can also be virtual.

step 3:
permits

Venue and permit sourcing.

Thoroughly scout locations and obtain necessary permits for corporate activations, ensuring compliance with regulations and creating seamless experiences. Strategic selection of venues and proper permits contribute to the success and smooth execution of your event.

step 4:
assets production

Building and hiring.

Invest in asset production, crafting custom installations, demo tables, props, outfits, photo booths, live entertainers and more to enhance brand presence and create immersive experiences. Attention to detail in asset production elevates the event's impact and reinforces brand identity.

step 5:
staffing

Represent your brand.

Ensure your brand is well-represented at corporate activations by staffing knowledgeable and engaging personnel. Trained staff members provide valuable assistance, fostering positive interactions and reinforcing brand messaging to create memorable experiences for attendees.

step 6:
implement

Prepare, setup, manage.

Efficiently manage brand activation logistics, including transportation, setup, execution, and supervision, to ensure smooth operations. Seamless coordination of these elements guarantees a seamless experience, maximizing the impact of your brand activation event.

step 7:
content creation

Capture everything.

Execute real-time content planning and capture at corporate activations to seize spontaneous moments and engage attendees. By strategizing on-the-fly and leveraging technology, you can create dynamic content that resonates with your audience and enhances brand visibility.

step 8:
analysis

Measure and review.

Evaluate brand activation effectiveness through meticulous measurement and analysis. By tracking key metrics such as engagement levels, social media reach, and attendee feedback, you can gain insights to refine strategies and maximize the impact of future activations.

running low on ideas?

Here are just a few on the house: Airbrush tattoo and glitter/henna tattoo artists provide engaging entertainment for brand activation events. Can designs be customised with my company logo? They can customise designs with your company logo. How do photo booths and 360 booths help promote brand visibility? Photo booths and 360 booths with branded backdrops promote brand visibility. What entertainment is suitable for children and sophisticated crowds? Magicians entertain children, while illusionists cater to sophisticated crowds. Who provides versatile entertainment for large events? Stilt walkers, jugglers, clowns, and face painters offer versatile entertainment suitable for various audiences at large events. Can influencers and guest speakers be hired for events? Influencers and guest speakers can mingle with guests and are ideal for product launches, store openings, trade shows, and anything else. What kind of live music options do you offer? DJs, live bands, musicians, and soloists create a beautiful ambience. Are custom-branded installations and lighting available? Custom-branded installations can be fabricated and designed to your needs! Custom projection and neon lighting can portray brand names and messages, too! How can I get more information or services? Here are some for free. Give us a call for more!

Airbrush tattoo
capture everything

EXCITE AND ENGAGE, BUT CAPTURE EVERYTHING.

Does it count if no one saw it? Exciting and engaging guests at a corporate brand activation event is paramount to its success. How does an engaging event benefit a brand? An engaging event not only leaves a lasting impression on attendees but also strengthens brand recognition and fosters customer loyalty. What can you offer to create memorable moments at brand activations? By offering captivating entertainment, interactive experiences, and unique brand activations, you create memorable moments that resonate with guests long after the event concludes.

Equally crucial is the capture of these moments and the creation of content. How does real-time content creation work? Through real-time content creation, including photography, videography, live streaming, influencers, and social media posts, you extend the event’s reach far beyond its physical confines. What are the benefits of this content for marketing? This content serves as valuable marketing material, showcasing the vibrancy of your brand and the excitement of your brand activation events to a wider audience. How can content be leveraged to enhance brand presence? It can be leveraged across various platforms to drive engagement, attract new customers, and reinforce brand messaging.

Understanding your event objectives and corporate ethos makes us the perfect match for any brand activation agency.

FAQs

What’s a Brand Activation, really?

A brand activation is where your brand stops being just a logo and starts living and breathing. Think pop-ups, interactive demos, or experiences that make people smile, talk, and remember you. It’s marketing with a pulse – more vibe than brochure.

Because let’s face it – you can try doing it yourself, but it’s tricky. A brand activation agency swoops in, handles the chaos, and makes sure everything clicks. You get the wow factor without the headaches. Win-win, right?

Absolutely. Smart brand activations spark conversations, create memories, and turn casual onlookers into loyal fans. People remember how you made them feel, not just what you said.

Oh yes! We love to activate media events that grab attention. Think influencers, immersive setups, and moments that practically beg for a photo op. It’s storytelling, but with cameras and real buzz.

Endless possibilities! Pop-ups, interactive demos, live entertainers – you name it. Every brand activation is tailored to your audience, your goals, and your vibe. No cookie-cutter events here.

Simple. We track engagement, social buzz, foot traffic – basically all the juicy metrics. With a brand activation agency steering the ship, your campaign isn’t just memorable, it’s smart, measurable, and downright effective.

Brand activation companies in Sydney, such as Prise Events, create immersive experiences that connect brands with audiences and boost engagement.

Experiential activation agencies in Sydney like Prise Events deliver creative campaigns that generate brand awareness through live experiences and audience interaction.

Product launch events in Sydney managed by Prise Events combine strategic planning, creative design, and audience engagement to maximise brand visibility.

Brand experience events in Sydney, delivered by Prise Events, immerse attendees in interactive settings that reflect a brand’s identity and values.

LOGISTICS, EXPERIENCE AND DETAILS ALL COMBINED

Everything your event could ever need. A full turn-key solution.

WE PLAN AND PRODUCE ALL TYPES OF EVENTS

Below are only some of the experiences we offer

From the initial stages of the planning process, we assist you in building strategic event plans that surpass your objectives. With years of expertise in corporate event planning, we excel at recognizing opportunities to seamlessly incorporate brand elements and key messages into your event. Our team is dedicated to generating and managing the entire process from concept to completion!

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